Announcing Your Home Based Business | Michael Sparks

Michael Sparks

Igniting the “Spark” within – Sharing thoughts and ideas on success


When getting started in your new home business, it’s always good to let others know that you have made a new career move. This can be done in a variety of ways like sending out letters, using social media or meeting with you current contacts.

We will discuss meeting with your current contacts in this message. Your current contacts can be family, friends, business associates and even prior coworkers and employers.

We find that if you present your new business in the proper way, that most people will be positive and supportive as well as willing to help.

Note: if you go into this with the goal of signing up or selling your product or service to your closest contacts you may not get the intended result and possibly alienate those people

Lets get down to brass tacks.

The Private Business Reception to Announce your new Home Based Business

A Private Business Reception, or PBR is a very effective way to contact your warm market; notify them about your products and your business; and ask for referrals. This is a simple way to contact large numbers of people at once, making effective use of your time and modeling for others how efficient a home business with us can be. It’s a system that has been proven to duplicate very rapidly, building a solid downline quickly.

You choose a date, or number of dates to have a PBR in your home and invite everyone you know. Include friends, family, neighbors and business associates on your invitation list. Also invite any current team members you have and encourage them to bring guests. Excitement and energy is created with larger numbers at events. And, your team will grow more quickly this way. Choose a time that will be the most convenient for the most people or consider having two, one during the day and one in the evening or on a weekend.

You may also want to plan a few PBR events over the first month so you can capture more people as your list of contacts grows. If you are spending five to ten minutes each day working on your list, it will be growing.

Make sure your PBR event is scheduled for no more than one hour and let people know that right up front. People are busy and will be more receptive to attending when there is a START and a STOP time designated on the invitation. Also, providing prizes and drawings is an enticement.

This is not designed to be a party where you sell products (although you probably will and that is a bonus.) It is designed to let others know about your products, your opportunity and ask for referrals. This is an event to MARKET your business and your products and you want to use it for maximum exposure. In fact, tell people to leave their wallets at home; there will be nothing to purchase. This puts them at ease.

Use the tools of your company such as a DVD to explain the business; set up a product display and have information for people to take home. Spend 10 minutes mixing and mingling with simple refreshments; then invite your guests to take their seats. Share a 2-3 minute story about yourself and why you got involved with the company. Show the DVD and then pass out information and invite guests to preview and/or sample the products, if applicable.

Spend some time with each guest as you can to answer questions and invite sign ups. Send a follow up thank you card the next day and be sure to follow up with a phone call to each guest.

Get some PBRs on your calendar and among your team and your business will grow.

Again, the whole premise of the private business reception is to let your personal contacts know that you are starting a new business and that you are trying to garner their support. It’s always good to ask for a few referrals or if there is any way that they can help you.

If your business sponsor is available it could be a good idea to enlist their help as well as their experience.

Here is to Your Success!


Michael Sparks

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